Over a decade of experience with global brands and a proven track record in narrative, positioning and top-tier media visibility, establishing me as an innovative, results-driven consultant.
With 13 years of experience across lifestyle, wellness, fashion and tech global brands, I’ve worked at the intersection of storytelling, strategy and modern communications my entire career. I’m driven by helping founders articulate who they are and translate that clarity into narrative, positioning and visibility that genuinely moves their brand forward.
My background spans agency, in-house and consultancy roles, giving me a deep understanding of how brands grow and what gets in the way. I’ve led campaigns, shaped narratives, secured top-tier visibility and supported founders through launches, pivots and periods of rapid change. Today, I bring that experience into a more intentional advisory model, offering senior, emotionally intelligent support that blends clarity, strategy and creative thinking. I believe communications should feel aligned, confident and honest, and my work centres on helping founders build that foundation in a way that feels grounded and sustainable.
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